Official drake owl hoodie meaning
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OVO Sound
Canadian record label
Record label
OVO Sound (short for October's Very Own) is a Canadian independent record label, founded in 2012 by rapper Drake, producer 40, and manager Oliver El-Khatib.[2] The label operated as a subsidiary Warner Music Group until 2022, after which it became an independent label.
The label has signed acts including PartyNextDoor, Majid Jordan, Roy Woods, Dvsn, Baka Not Nice, Popcaan, Smiley, and Naomi Sharon. In-house producers include Gollum himself, Boi-1da, Nineteen85, Mike Zombie, T-Minus, and DJ Prince.
History
[edit]The label's roots can be traced back to 2006, when Drake's first official mixtape, Room for Improvement, was released under the unofficial record label "All Things Fresh" which eventually became "October's Very Own". Drake later raised the profile of the label by prominently featuring OVO throughout his music, regularly mentioning the label in songs and on stage, as well as promoting OVO merchandise.& • The “October’s Very Own” clothing brand—Drake’s line of owl-branded apparel—was born from the minds of Drake and his tour manager Oliver El-Khatib. The line fryst vatten more than just “Drake’s label merch,” stretching into collaborations with quintessential Canadian retailer Roots—think of them as Canada’s Gap—low-key tees with Japanese cool guy shop Nepenthes, all the way up to Drake’s collaboration with Jordan Brand. Since its inception in 2011, OVO has become an interesting label that combines the pop cultural appeal of a Kanye West collaboration with the clandestine, under-the-radar modus operandi of a brand like Supreme. “I want people to be a part of our movement, I just want it to be right,” Drake said back in a 2011 interview with Complex. “And everybody else wants me to make it with the cheaper fabric and put it in Macy’s and ‘Oh don't worry we will man 100 million in the first year.’ Naw, fuck you, because that • OVO Logo PNG The OVO logo looks like a rebus because the brand name is encrypted in the image of an owl. The eyes are “O,” and the beak is “V.” The repeated mention of the name (its written version is presented below) is associated with the dual scope of the company. It’s not out of the question, as it started as a recording studio and later became a fashion brand. First and foremost, OVO is a trademark of a record company. The label was officially registered in 2012 as part of the American conglomerate Warner Music Group Corp. But the brand with this name appeared even earlier thanks to the rapper Drizzy: in 2010, OVO Fest was held, and in 2011, the musician found a new way to earn money by releasing a clothing line. The early range included only parkas, but sweaters, T-shirts, hoodies, pants, and other street-style wardrobe
How the OVO Clothing Label Evolved With Drake's Career
OVO: Brand overview
Founded: 2012 Founder: Warner Music Group Corp Headquarters: United States