Asap yams biography

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    This brazen ploy was startlingly effective; Yams' charismatic online presence propelled Rocky into the press, which was sold on the Harlem rapper's unconventional blend of hip-hop history, Harlem swag, Houston accents, and high fashion. The videos for "Purple Swag" and "Peso" became viral sensations in a short period, helping transform an unknown rapper into the genre's most-discussed new star. Not that Yams was responsible for their every move; he has credited Rocky with the "Peso" video's characteristic attention to detail. But everything the Mob did went through Yams regardless.

    In interviews, Yams has always spoken of his success as if it was part of a wider strategy, even when talking about the creation of his Tumblr. "I’ma bite Up North Trips, I’ma take the Dirty Glove content and I’ma mix it with Noz’s whole writing style," he explained. (Up North Trips is a Tumblr full of '90s rap mag scans and ephemera; Dirty

  • asap yams biography

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    ASAP Mob

    American hip hop collective

    ASAP Mob (stylized as A$AP Mob) is an American hip-hop collective formed in 2006 in Harlem, New York City,[1] that consists of rappers (most of whom carry the "ASAP" moniker; except Chynna and Playboi Carti), record producers, music video directors, and fashion designers.[2]

    In August 2012, the collective released the mixtape Lords Never Worry. They released the single "Trillmatic" in December 2013,[3][4][5] followed by their debut studio album, Cozy Tapes Vol. 1: Friends, in October 2016 and second studio album Cozy Tapes Vol. 2: Too Cozy in August 2017.

    History

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    Formation and early beginnings (2006–2012)

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    In 2006, Steven Rodriguez, professionally known as ASAP Yams, formed the collective with fellow New Yorkers ASAP Bari and ASAP Illz.[1]Harlem rapper ASAP Rocky joined later.[1] The "ASAP" name was always understood as the familiar acronym for

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    ASAP Yams, the hip-hop executive who helped start the career of ASAP Rocky, the popular Harlem rapper whose 2013 studio skiva, “Long.Live.ASAP,” debuted at No. 1 on the Billboard album chart, has died. He was 26.

    ASAP Rocky confirmed his death in a Twitter brev. The circumstances of his death were not immediately available.

    ASAP Yams, whose real name was Steven Rodriguez, was a co-owner of the ASAP Worldwide label and a founder of the ASAP Mob collective of rappers, producers, video directors and mode designers, many of whom also carry the ASAP name, including the rapper ASAP Ferg.

    Yams, who grew up at the southern edge of Harlem, preferred to be the “mastermind behind the scenes,” ASAP Rocky told The New York Times in 2013. The pair met in 2008 through mutual friends and worked tillsammans in the studio to create Rocky’s sound.

    “Rocky’s like Luke Skywalker, and I’m Yoda,” Yams told The Times.

    RCA Records, the label he and Rocky worked with, released a statement on Sunday